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Brand Activation Application Form

Thank you for your interest in participating in the 36th Johannesburg Pride Parade and Festival, taking place on Saturday, 25 October 2025, in the vibrant heart of Sandton's streets.
As the oldest and largest Pride on the African continent, Johannesburg Pride celebrates 36 years of resilience, activism, and unapologetic visibility. We invite commercial vendors, food vendors, brands, NGOs, and creative entrepreneurs to join us in creating a diverse and joyful Pride Village.
Kindly note the following:
- Applications are reviewed and subject to approval.
- Only approved vendors will receive payment details and confirmation.
- Vendors must provide their own infrastructure – tent/gazebo/truck, shade, lighting, and power.
- Preference may and will be given to members of the LGBTQ+ community.
Let’s build a bold, inclusive and unforgettable Pride Village – together.

🌈 Proudly African. Authentically You. 🌈

POPIA Data Protection Notice

By submitting this form, you acknowledge and consent to the collection and processing of your personal information for the sole purpose of stall coordination at Johannesburg Pride 2025. Johannesburg Pride NPC is committed to protecting your privacy in accordance with the Protection of Personal Information Act (POPIA). Your information will not be shared with any third party and will only be accessed by the Pride organising team for purposes directly related to your application. You may request access to, correction, or deletion of your data by contacting us at [email protected]
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Please complete this form in full to apply for a stall at Johannesburg Pride 2025.
Select the stall type below to unlock the rest of the form relevant to your category.

Brand Activation

Full Name/s:

Brand/Business Name:

Position in Business:

Phone Number:

Phone Number 2:

Email Address:

ID/Passport Number of person responsible for payment:

Upload Certified Copy of ID/Passport:

Upload Activation Image:

Description of Activation:

Will there be goods for sale?

Will there be goods for sale?

If YES, what will be for sale?

How many stalls/spaces do you need?

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Which one of the following do you have?

Which one of the following do you have?
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Additional Notes:

Johannesburg Pride 2025 – Stallholder Rules & Regulations

Please read carefully before submitting your application. By checking the box below, you agree to the following conditions:
1. This application does not guarantee acceptance. Stall space is confirmed only upon approval and receipt of payment.
2. Vendors must supply their own infrastructure – including gazebo, tent, tables, chairs, lighting, and power.
3. Food vendors must upload a valid Certificate of Acceptability (COA) and Gas Certificate (if applicable). No open fires are allowed.
4. No alcohol may be sold at stalls due to bar exclusivity on-site.
5. Vendors are expected to be fully set up by 9:00 AM on Saturday, 25 October 2025.
- Latecomers will be denied entry.
- Early strike-down is not permitted for food vendors. The event runs from 11am to 11pm.
6. Vehicles are not allowed in the Pride area after 9:00 AM or before 11:00 PM.
- Separate access will be permitted for vendors via side streets.
7. Each stall is responsible for their own cleanup. Skips will be provided.
- Food vendors must protect the ground from oil spillage using floor coverings or mats.
8. No refunds will be issued unless the event is cancelled by the organisers.
9. Vendors must bring their email confirmation and proof of payment on the day.
10. Preference may be given to members of the LGBTQIA+ community.
Johannesburg Pride reserves the right to remove any vendor not adhering to these rules.
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